5 top tips for search engine success: 1 | 2 | 3 | 4 | 5

2. Create some great original content

Search engines want to provide their users with the best quality search results. Site owners who take the time to create interesting, original web content are rewarded with higher rankings. Pages that rank best often contain very niche content, targeted towards very specific search terms. The more exactly your content matches a search term, the higher a page is likely to be ranked against that search term.

It is a good idea to break web content into many short pages, each of which can be designed to rank well against the best search terms you identified. Why create a single page for "coffee" when you could have a page for "java", one for "arabica" and even one for "kopi luwak"? Three pages, each targeted towards relevant search phrases, will yield more visitors to your site than one generic page.

When it comes to writing your web copy, seriously consider hiring an experienced professional who understands the importance of keyword placement and how to present text on screen.

< back > | < next >