3. Code your pages effectively
The code behind your website has a direct effect on how well the page
scores in the search engines' ranking algorithms. Enter the concept
of 'semantic coding'. This refers to the correct use of XHTML standard
tags to structure content in a way that is meaningful to search engines
spiders. When followed correctly, this methodology helps spiders "understand" the
relative importance of the different content items on a web page so
they can give more weight to your most important content and so index
your content more effectively.
A word of warning: template-based
web solutions and low-end web design packages have not usually been developed
with search engine optimisation in mind. They tend to require
a lot more time, creativity and advertising spend from you to achieve
good rankings, so remember to factor this into your online marketing
strategy if applicable.
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